RESUME

Dr.V.VENKATASUBRAMANIAN

Assistant Director General Division of Agricultural Extension Indian Council of Agricultural Research New Delhi.

Resume of Dr.V.Venkatasubramanian Assistant Director General (AE), ICAR, New Delhi

Academic Record

Employment Record

Additional Training In India And / or Abroad

50th Foundation Course on Agricultural Research Service at NAARM,Hyderabad from 13.02.95 to13.07.95 (5 months)

Course on Rapid, Relaxed and Participatory Rural Appraisal techniques for Problem Identification in Agriculture, NAARM, Hyderabad from June 24-July 9, 1997 (2 weeks)

Computer Training on Microsoft Windows, Powerpoint, MS Office packages from 27.08.98 to 12.11.98 (2 weeks) at Islands Computer Education Centre (CMC Approved), Port Blair.

Faculty Development Programme in Extension Management, Oct. 7 - Nov.3, 1998, (4 weeks), Academy of Agricultural Research and Education Management, CCSHAU, Hisar.

Project Management for Research and Development, March, 22 – April, 11, 2001. (3 weeks) organized by Indian Agricultural Research Institute, New Delhi.

Orientation Training cum – Workshop on Institution Village Linkage Programme, Aug 21 – 30, 2001 (10 days) at Punjab Agricultural University by Zonal Coordination Unit, Zone I, ICAR, PAU campus, Ludhiana.

Training programme on finance management, NAARM, Hyderabad (27 – 31 October, 2008).

Quality noting for consideration of the Cabinet/Cabinet committees 14th Jan, 2011, conducted by Cabinet Secretariat, held at DRDO Bhavan, New Delhi

Training Workshop on Result Frame Documentation, 22.2.2011, Vigyan Bhavan, New Delhi

Training Programme on Values in administration, 4-8th April, 2011, Institute of Secretariat Training Management, Govt of India New Delhi.

Major Contributions During The Professional Career

(A) Research

Under taken 30 research and extension projects and the salient outcome/ achievements are given under. The focus of the projects ranged from invention of a fibre extractor machine to farming system research / extension (FSR/E). Some of the projects aimed at development of new products like Dates Khoa and superior quality paneer with long shelf life. The results of the projects benefited rural women, entrepreneurs, industry, policy makers, scientists, extension personnel and academics circle. An overview of the project outcome is presented here under:

Area/ Focus

The research and extension studies undertaken focused upon ten major thematic areas. They are:

Development of New Products/ Invention/ Methodology

Studies on Providing Feedback for Research and Development (Farmer – Extension – Research feedback)

Farming System Research/ Extension (FSR/E): Development of Tribal Areas and Livelihood issues

Impact Analysis Studies

Management and Extension Studies

Technology Application

Studies of Academic Interest

Women and Gender Issues

Issues related to Dairy Development in the Country

Extension / Transfer of Technology and Development

I. Development of New Products/ Inventions

Banana Fibre Extractor Machine

Dates Khoa

Vijaya Paneer with long shelf life and super smooth texture and colour

II. Studies on providing Feedback for Research and Development (Farmer – Extension – Research feedback)

Analysis of Commercial Poultry Farming System

Study on Incidence of Health Disorders in Crossbreds and Indigenous Cattle in Field Conditions

Study on Training Needs of Farmers, Extension Functionaries and Rural Youth in NE region

III. Farming System Research/ Extension (FSR/E) and Development of Tribal Areas and Livelihood Issues

Systems Approach for FSR/E in Andaman and Nicobar Islands

Farming System Analysis and Agricultural Development in Tribal Areas of East Godavari district, Andhra Pradesh

Farming System Research and Extension for Agricultural Development in NE Region

IV. Impact Analysis Studies

Impact Analysis of Income Generation Programmes and Mechanization of Rural Cottage Industries

Consequences of Cross Breeding Programme

Analysis of Extension and Development Programmes for their Success and Failures

V. Management and Extension Studies

Study on Organizational Constraints and Job Satisfaction of Field Veterinarians

Development of Management Cases based on the Analysis of Success and Failure of Extension / Development Programmes

Economics of Dairy Extension

Total Energy Management (TEM) and Human Resource Planning in the Dairy

Study on Formal Village Organization (FVOs) in Agricultural Technology Transfer Programme Top

VI. Technology Application

Institute Village Linkage Programme and Technology Assessment and Refinement (IVLP – TAR)

Introduction of Nicobari Fowl in the Tribal Areas of East Godavari District, CO – 3 Fodder in East Godavari and Krishna Districts of Andhra Pradesh

Introduction of Direct Paddy Row Seeder and its Assessment and Refinement.

Front Line Demonstrations of oilseeds, pulses and agricultural implements

VII. Studies of Academic Interests

Development of Attitude Scales, Knowledge Tests and Performance Indices

Development of User Friendly Data Base Management for Income Generation Training Programme

Study on ITKs in Animal Husbandry

VIII. Women and gender issues

Integrated project on Empowerment of Rural Women through Training in Dairy Entrepreneurship and Organizing All Women Dairy Cooperative Societies

IX. Issues related to Dairy Development

Study on Performance of Dairy Cooperatives

SWOT and Constraints Analysis of Dairy Development and Study on Integrated Development of Dairy Production System

X. Transfer of technology/ Extension

Establishment of Village Knowledge Centers and Information Communication Technology Centres (ICTC)

Integrated Development of Dairy Production system in Krishna and Godavari districts

Documentation, Analysis and Preparation of Technology Inventory, Concepts and Methodologies for Technology Application and Transfer.

The salient outcomes of the research and extension projects under taken are given here under:

Banana Fibre Extractor Machine

Designed and developed the user friendly invention Banana Fibre Extractor Machine. The machine is first of its kind in the world useful for the commercial extraction of fibre from the unutilized portion of the banana plant such as pseudo stem, peduncles and leaf stalks. With the machine one can extract fifty times more fibre than in manual process

Reduces drudgery, user friendly and economic

Superior quality of fibre in terms of length, softness, strength and colour

An additional income of Rs. 5000 per acre is assured to the banana cultivators

Loss due to natural calamities is reduced as the invention/ machine helps to recoup the loss. Therefore risk involved is reduced to no risk level due to the ensured fibre extraction opportunity

Eco friendly invention, as it helps to create wealth from wastes. Currently banana is grown in 129 countries across the globe and about 100 crore tones of banana stems are dumped as wastes. Special project titled ‘Banana Green Gold Project’ is going to be launched by Japanese scientists for best utilization of this waste towards paper making in the ensuing 10 years. In India, for example in the state of Andhra Pradesh alone nine crore banana stems are dumped as wastes. Nearly 17000 tonnes of fibre can be extracted from this waste portion of banana which is having a value of 86 crore (@ Rs. 50000/ tonne)

This invention provides an income generation opportunity at the micro level strengthening the economic base of the rural women and rural entrepreneurship.

The fibre is a very good raw material for making handicrafts, making high value papers, filter paper, special decorative craft paper etc.

The machine / invention provides an opportunity for promoting rural cottage industry and a revolution is silently picking up in different parts of the country

Commercial Production:To avoid exploitation of the invention by duplication, and to provide the machine at a reasonable price to the farming community, and to keep the standard of the machine with quality materials, the fabrication rights of the machine was presented to Andhra Pradesh State Agro Industries Development Corporation Ltd, Hyderabad. Therefore, the technology was successfully transferred for commercial production. Andhra Pradesh Government has announced one third subsidy to the machine and the machine is supplied to beneficiaries under different rural development programmes launched by Government of India and State Governments (the details of the invention / machine, commercial production, patent applied, efforts made to popularize, usefulness of the fibre is given in subsequent sections)

The machine received meritorious invention award from NDRC, Ministry of Science and Technology, Govt. of India on 11th May, 2005. It also won a number of other awards and recognitions.

Vijaya Paneer and Dates Khoa

Through a sustained research and development efforts during the tenure as Managing Director, Krishna Milk Union and Milk Products factory, Vijayawada, developed and standardized Paneer production process which produces a paneer with smooth texture and softness, tastier and with long shelf life. With new formula standardized, the demand for Vijaya Paneer has increased manifolds and the supply could notmeet the demand now.

X (Stabilizer) when added at Y percent level improved the water binding quality in the paneer and it improved the texture/ softness/ smoothness and shelf life of the paneer to a great extent.

With further research and development efforts, a new product called Dates Khoa was developed. The product is commercially successful and got a good public reception. It is a unique product manufactured and marketed first time in the country by the milk products factory, Vijayawada. On seeing the taste and commercial success, the union was also approached by other dairies to get the formulae and franchisee rights to manufacture the Dates Khoa.

The commercial manufacturing rights of both the products based on the formula developed are now available with the KMPMACU Ltd/ Milk Products Factory, Vijayawada. A certificate in this regard from present Managing Director is enclosed.

Analysis of Commercial Poultry Farming System

The study has pointed out the significant reasons for the outbreak of the Infectious Bursal Disease (IBD) in the commercial poultry farms. The following are some of the significant findings of the study

Epidemiology of the IBD disease has been pointed out. The practice of feeding/ injecting the healthy birds with the solvent preparation made by dissolving the bursa of the IBD infected birds acted as the major source of infection to healthy birds and spread of the disease

The practice of vaccinating the birds after the onset of disease has aided faster spread of the disease through the needles from the infected/ carrier birds to healthier birds

The study also pointed out the necessity of polyvalent immuno-prophylactic measures considering the strain variation resulting in the vaccination failure

Close proximity of the poultry farms, improper disposal of the hatchery and poultry wastes, movement of egg collection, feed supply vehicles etc were the most important contributory factors for the spread of IBD disease

The study also pointed out the lack of incineration facility for the disposal of hatchery wastes, dead birds and poultry wastes.Concept of community incinerators have been suggested from the public health view point and for the prevention of disease spread in the commercial poultry farm area

The study also pointed out the most important and contributing factors for the egg production in the commercial poultry farms and also prioritized the training needs

The results of the study pointed out the lack of a poultry breed which is disease resistant and having good laying capacity.

Studied the Consequences of Cross Breeding Programme in India.

Critically analysed the consequences of cross breeding programme implemented in the country. The process of performance evaluation of crossbreds in different parts of the country has been systematically brought out in the study.

The dynamics (what the cross breeding technology did to the system) and the kinetics (the systems’ response to the cross breeding) has been analysed and reported.

The transformation process that has taken place with respect to production, availability of draught animals, and demand for high quality of feeds, medicine, vaccines and other inputs, constraints faced by the farmers due to crossbreeding has been brought out by the study.

Has brought out confirmative findings from the field that crossbreds were more prone to diseases than indigenous cattle and majority of the crossbreds suffered with reproductive problems and culled after second calving. The study also pointed out the fact that the disease theileriosis was present only in crossbreds and no reported case with respect to some of the indigenous breeds.

Various factors influencing the production and reproduction performance in the crossbreds and indigenous cattle have been found out.

Critically Analyzed Development/Extension Programmes and Developed 21 Management Cases.

The study critically analysed the reasons for the success and failure of 75 development / extension programmes implemented at various parts of the country. Out of the results obtained, 21 management cases were developed discussing the reasons for the failure of some of the programmes.

From the study / management cases it can be inferred / learnt that most of the extension programmes failed to evolve desired response due to the lack of practical vision, lacuna in planning, poor implementation strategy, improper management of men and materials etc.

Studied the economic aspects of the extension and development programmes

User-friendly Database Management System

Developed an user-friendly database management system for the management of training programmes. The software package is now widely used by the KVKs, NGOs etc to systemize their training programmes and evaluate them for usefulness.

The action research and development project on Farming System Analysis and Agricultural Development in tribal areas has helped to improve the living conditions of tribal people through improving their water management, crop productivity, animal husbandry, horticulture and allied income generation activities.

Evolved a systems approach/strategy for the agricultural development

Pointed out the depletion of their livelihood resource base and paved the way for plantation of 25,000 new tamarind saplings.

The project also introduced Nicobari fowls, CO3 fodder etc in the tribal areas.

Carried out SWOT analysis related to the tribal development programmes.

The project outcome of the Formal Village Organisations (FVOs)

in agricultural transfer of technology programmes in the Andaman and Nicobar Islands highlighted the inherent gaps in the grass root level system and suggested the ways and means for the effective utilization of various formal village level organization and their leaders in the TOT programmes. The research paper based on the above study was selected for presentation in the foundation day lectures 2001of NIRD, Hyderabad and published in the book ‘Rural technology for poverty alleviation’, NIRD foundation series publication. It also received a cash prize award of Rs. 2000/- from NIRD for its significance. NIRD has subsequently published this article repeatedly in most of its training programme manuals considering its usefulness to the participants.

Applied the Concept of SWOT analysis for Agriculture Development in Andaman and Nicobar Islands.

Estimated the total carrying capacity of the islands in terms of its human population, livestock and poultry

Estimated the total production potential of the Andaman and Nicobar Islands with respect to cattle, poultry, goat, rice, banana, tuber and root crops, coconut, palm oil, vegetable, fruits, spices and timber. The entire work was published as a book and regarded as very useful reference manual.

Studied the constraints of livestock Farming in Andaman & Nicobar Islands. Suggested suitable remedial measures.

Developed a systems approach model for the Analysis of Agricultural systems and Agricultural Development in Andaman & Nicobar Islands.

Indigenous Technical Knowledge (ITK)

in the field of Animal Husbandry were collected, analysed for their rationality and validity on the basis of the validation, relevant/suitable ITKs with scientific relevance have been documented. The result was presented as the lead paper in the National Seminar on Indigenous Technologies for a sustainable Agriculture, March 23-25 1993, Indian Agricultural Research Institute, New Delhi. The study has helped to consolidate the useful knowledge bank of traditional wisdom in the field of Animal Husbandry.

The reasons for the Success and Failure of the Dairy Cooperatives in the country have been scientifically studied.

The study has analysed the factors responsible for the success and failure of milk cooperatives.

The study has delineated the characteristics of the farmer members of dairy cooperatives, socio-economic and political differences prevailing in the successful and failed dairy cooperatives.

Developed performance indicators/indices for quantifying the performance of dairy cooperatives.

Studied the Organizational Constraints and Job Satisfaction level of Field Veterinarians.

The factors influencing the job satisfaction and performance level of field veterinarians have been found out.

As a Social Scientist developed the following tests, scales and indices:

Knowledge test for measuring the knowledge possessed by the farmers with reference to crossbreeds and their management.

Knowledge test to measure the knowledge possessed by the formal village leaders towards agricultural technologies, development and Transfer of Technology Programmes.

Attitude scale to measure the farmers’ attitude towards crossbreeds and crossbreeding programmes.

Attitude scale to measure the general attitude towards TOT programmes.

Performance index to measure the performance level of dairying cooperatives societies.

Studied the Impact of the Adoption of Income Generation Technologies and Mechanization of Palmyrah Fiber Cottage Industry.

The study pointed out that the mechanization process brought a revolutionary change in the lives of rural and tribal poor who depend on the palmyrah fiber extraction for their livelihood.

The extent of improvement in the livelihood and reduction in drudgery has been studied.

The impact of the adoption of various income generation technologies such as coir rope and, coir products making, add a leaf plate making, seashell ornaments making etc, have been studied and reported.

Studied the Training Needs of the Rural Women with respect to Dairying and Entrepreneurship Skills.

Based on the study need based training programmes for development of entrepreneurship skills have been formulated to organize 100 all women Dairying Cooperative Societies. The project was funded under STEP Programme of Ministry of HRD, Govt. of India. A financial outlay of Rs. 303.135 lakhs (Rs. 3 crores) have been received for the purpose.

(B) TEACHING

Involved in undergraduate and Post graduate teaching from 25.01.93 to 27.11.96 at Veterinary College and Research Institute, Namakkal (25.01.93 to 07.02.95) and Indian Veterinary Research Institute, Izatnagar( 14.07.95 to 27.11.96)

Recognised as Post graduate teacher at Tamil Nadu Vet. and Animal Sciences University, Chennai and IVRI, Izatnagar.

Coordinator for internship programme of BVSC final year students for Field Extension Work, 1994, Vet. College and R.I Namakkal.

Prepared Lecture notes/Manuals for the UG & PG Courses handled.

(C) EXTENSION and TOT:

All along involved in the Management of various field extension and TOT programmes.

Preparation of Extension leaflets and AV aids for field use.

Arranging of field day, guided visits and demonstrations.

Delivered radio talks and Television programmes.

Co-ordinated the Farm School Radio Programmes

Attended the AIR Akaswani Rural Programme Committee Meetings, Port Blair and Visakhapatnam as member to workout the AIR Farm Broadcast Programme details.

Coordinated Training Programmes on various aspects of Agriculture.

Conducted Field Exhibitions

Co-ordinated Village Stay Programme of final year BVSC students. TANUAS, Madras.

Delivered Extension lectures to farmers and specialised lectures to Extension workers.

Involved in the establishment of Extension Department, VCRI, Namakkal 1993-95.

Publication of Newsletters and Popular articles.

As a Head, Krishi Vigyan Kendra organized various training programmes in A&N Islands and A.P. State.

Establishment of Farming System models and Development of agriculture in the Tribal areas of East Godavari district, (A.P).

Conducted Front Line Demonstrations, OFT and IVLP – TAR

First time, the native birds from A & N Islands have been introduced in the A.P. State as Backyard Poultry. The genetic up gradation of local birds have been achieved with the introduction of Nicobari fowls. More than 600 backyard poultry units have been established in the A.P. state.

Created awareness among the farmers w.r.t. WTO and published the relevant materials on WTO and Indian Agriculture for the benefit of farmers and Ag. Professionals.

Established an energy park at KVK-CTRI at an outlay of Rs. 7/- lakhs for the benefit of farmers.

Organised Veterinary health camps and introduced Backyard poultry in the adopted villages and Tribal areas of A.P.

Established a state of Art Exhibition Unit at CARI, Port Blair and KVK–CTRI, Rajahmundry and milk chilling centre, Pameru, Krishna District, Andhra Pradesh.

Conducted Participatory Rural Appraisals (PRA) in Tamil Nadu, Andhra Pradesh, Punjab and Uttar Pradesh.

Produced two video films: (i. Banana fibre extractor and ii. Palm fibre Separator)

As Zonal Coordinator/ Zonal Project Director provided leadership for the KVKs in the NE Region

(D) MANAGEMENT

A Brief outline of Significant Achievements and contribution to Vijaya Dairy as a Managing Director/ CEO

1.Milk Procurement

Organization of Model Dairy Cooperatives Societies (MDCs). Organised 40 Model Dairy Cooperatives with the financial assistance provided by the National Dairy Development Board exclusively for the development of women DCS.

Organization of Women Leadership Development Programmes.

Women Leadership Development Programmes were organized in 50 Villages. Organized thrift groups, literacy camps etc as a part of strengthening the village cooperatives. Through STEP programme under the financial assistance from MOHRD, trained about 100 farm women towards leadership skills and society management and organised 100 exclusive all women DCS.

Established an ICTC (Information Communication Technology Centre) in Milk Chilling Centre, Pamarru to provide technological and information support.

For development Murrah breed in the district, graded Murrah semen has been obtained from NDRI, Karnal and Sabarmati Ashram, Gujarat.

Fodder Seed Production:

To overcome the problem of non availability of fodder seeds and to make the fodder available round the year at an affordable price the Union has taken up seed production at a large scale. For the first time in the history of Union, 400 M.Ts of Hybrid Jowar was produced by the supplying parent seed to the selected farmers. Out of the 400M.Ts, 150 M.Ts was supplied to the needy farmers on Krishna District and the rest was supplied to the Cooperatives Union of Karnataka, Goa, West Bengal, U.P. states, and Ongole, Nellore district of Andhra Pradesh.

Satellite Fodder Farms were established in the District. Farmers were encouraged to cultivate fodder through relay method.

Drought relief:

Announced higher purchase price to the producers of drought affected areas in addition to the regular purchase price.

Paddy and Cow pea straws have been supplied to the producers of drought areas on subsidized rates.

Established new bulk coolers to collect quality milk from distant villages.

The two feed mills in the district have been utilized to its fullest capacity and supplied quality feeds to the member producers at a subsidized rate. The graded feeds like Vijaya Gold, Vijaya Janata, etc. have been introduced to suit the needs of the dairy farmers.

Introduced the grass root level automation by computerizing the Society Milk Procurement Operation. 450 out of 630 DCS is covered with EMTs and society account management system.

Paid a highest milk Procurement price of Rs. 210/kg fat and an yearly procurement price average of Rs.16/litre was paid to the consumers during the period.

Publication of the monthly newsletter.

PROCESSING AND PRODUCTION

SAVINGS through implementation of TEM

Huge saving in the following fields during 2003-04 is achieved through implementation of TEM for the first time in the history of Krishna Milk Union.

Savings in Steam Consumption As a step towards savings in the consumption of utilities, Furnace Oil boiler were replaced by coal fired boilers there by achieved a saving of Rs. 9,10,780 during 2003-04. Following are the details

	2003 – 04	2002 – 03
Value of Coal Utilized	(Rs) 83,79,098.00	68,19,822.00
Value of Furnace Oil	(Rs)   1,16,984.00	25,87,040.00
TOTAL	(Rs) 84,96,082.00	94,06,862.00
Savings	(Rs) 9,10,780.00

Savings in Power Consumption By reducing the compressors running hours the Union has achieved a saving of Rs. 26,39,822 in power consumption during 2003-04 as per the following details.

	2003-04	2002-03
Value power consumed	(Rs) 1,80,52,483	2,06,92,305
Saving	(Rs)   26,39,822

Saving in Water Consumption

	2003-04	2002-03
Qty. of Water consumed: (Lts)	50,53,66,000	53,78,45,000
Savings: (Lts.)	3,24,79,000
% Savings	6%

Achievements/Changes in Production

Dry flooring concept

Dry flooring concept was introduced during 2003-04 in the dairy plant to improve hygienic condition and is being continued. As such there is improvement in hygiene in the dairy plant and also achieved reduction in water consumption

Milk Solids losses

The Union has taken up certain strategies to reduce the Milk Solids Losses such as arresting leakages in Processing Section and Milk Packing Sections. As such the Union has saved Rs. 41, 94,720 by reducing Milk Solid Losses during 2003-04. The details are as follows:

	2003 – 04	2002 – 03
Total Solids handled (M.Ts)	4134.461	4571.527
Fat (M.Ts)	6530.446	6478.981

 

Total Solids losses (M.Ts)
Fat (M.Ts)	100.039	128.199
SNF (M.Ts)	153.768	182.370
Percentage of Losses
Fat %	2.42	2.80
SNF %	2.47	2.81

Value of Milk Solids Losses (Rs.):

Fat (Rs.)	85,03,315	1,09,81,915
SNF (Rs.)	92,26,080	1,09,42,200
	1,77,29,395	2,19,24,115

Similarly, an amount of 2 crores 35 lakhs was achieved as the total savings to the union by the above strategy during the year 2004-05

Introduced modern packaging system for the packaging of dahi/ curd.

Improved the cold store facilities by improving the existing system and created new facilities with modern refrigeration system.

Additional facility for curd incubation was established.

The cleaning in process- CIP System was modernized to match with HACCP standard.

Renewed the certificates for ISO 9001-2000 & HACCP and audited the dairy for ISO 14001 – 2004 & SA 8000.

The water pumping station at the Krishna River was repaired and renovated.

Introduced the modern management Concepts like 5S, Six Sigma, GMP, GEP etc., to improve the effectiveness and efficiency of the plant operations.

Increased the powder plant utilization capacity by undertaking conversion job works from neighboring states and earned considerable income to the Union.

Undertaken the major renovation works in the dairy and modernization of ice banks, RMRD, ETP etc.

HUMAN RESOURCE MANAGEMENT & EMPLOYEE WELFARE

Introduced Yoga classes to the staff and officers of the Union.

Provided special training to the officers to develop their management skills.

Arranged free Medical camps by the super specialty hospitals in collaboration Lions Clubs etc.from Vijaywada for the benefit of the employees.

ORGANISATIONAL IMPROVEMENT

Increased the physical and financial turnover, exported milk and milk products, computerized the operations in grass root level, accounts, sales, purchase and various levels at plant operations.

To suit the future needs of the organisation, Study on restructuring of the organisation of Krishna Milk Union was conducted.

To encourage more women participation, a proposal for Rs. 5.33 Crores was submitted to the Govt. of India, Ministry of Human Resources Development (HRD) for implementation of STEP in Krishna Milk Union during 2004. Govt. of India sanctioned Rs. 3.03 Crores in 2005 for this project and is being implemented successfully.

Long pending promotional issues have been cleared and pending dues of VRS employees have been settled.

ISO 14000-2004 was obtained to the Dairy and it is the first dairy to get the Certification and audited the Dairy for SA8000.

Implemented the ERP System in collaboration with REIL, Rajasthan at a cost of 10 crores.

Reclamation of all unused packing materials was done.

Simplified the purchase procedures.

To illustrate the genesis, heritage, landmarks, achievements of the Union to its visitors, customers etc, a detailed multi-coloured booklet ‘Krishna Milk Union at a glance’ was published.

MARKETING

1. Introduction of new products

Dates Khoa and plum Cake were introduced.

Marketing of liquid milk and milk products in rural Krishna was introduced.

Introduced more no. of milk sales route.

Computerization of accounts, purchase, sales and marketing.

Introduced promotional awards/ honours to recognize the dealers, stockholders, marketers etc. and the efforts proved successful.

New marketing strategies like Prize Schemes to consumers have been introduced to encourage the consumer loyalty.

Introduced new products like mango sip, lipsip, dates khoa, etc. for the first time. Products like lassi, buttermilk in tetrapack, badam powder has been introduced to increase the product range.

Tetra pack milk was exported to Middle East countries like Bahrain, Dubai and South East Asian Countries like Singapore and Malaysia.

Introduced sale of milk cards through e-seva Kendras.

Introduced a 24 hours functioning dairy parlour.

Introduced Franchising Concept for retail outlets in the railway station & bus station.

Break through has been achieved in the fodder production through introducing Co-3 fodder and targeted to establish more than 1000 Satellite fodder farmers in the A.P. State. More than 5 lakh animals have been benefited during the year 2001-05. 5.5 lakh fodder slips have been supplied to 1100 farmers for developing an equal number of fodder plots in 275 acres benefiting about 1 lakh farmers.

A pilot project on embryo transfer technology have been introduced with the collaboration of NDDB, APAU, Horlicks factory, Rajahmundry at the Rajole Village of East Godavari district. 14 embryos have been successfully transferred.

The genetic upgradation of local buffalo and white cattle was done with pure breed murrah semen and Karan Fries semen from NDRI, Karnal. More than 5000 animals have been genetically upgraded. 210 elite Murrah bucks from Haryana were supplied to the farmers.

Organised state level training programmes seminars, workshops, interface meetings for the benefit of farmers, Vet. And Dairy Development Professionals for the improvement of milk production in the Country.

Salient Achievements as Zonal Coordinator/ Zonal Project Director of NE Region

As a Zonal Coordinator, undertaken the infrastructural development of 71 KVKs in the North Eastern Region States (Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura).

Providing scientific and financial coordination between ICAR, SAUs, KVKs, ICAR institutes, state Govt. Departments etc; to implement technology application projects of ICAR in a successful manner.

Undertaken the works related to preparation of EFC, coordination of technology demonstration and application work of 71 KVKs in the Zone.

Number of KVKs in the zone increased from 13 in 2005 to 71 in 2008 – 09. In addition, 13 KVKs (6 approved in Xth Plan and 7 KVKs in newly established districts) will be established during the Eleventh Plan

QRT Meetings of KVKs of Zone-III conducted on 10th & 11th November 2006 at Directorate of agriculture, Govt. of Mizoram, Aizawl.

A total of 39 HRD programmes were organized by Zonal Coordinating Unit in collaboration with different host institutes.

Initiated and Conducted the Mid-Term Review Meeting of all KVKs.

Zonal Project Directorate, Zone III and 5 KVKs namely Golaghat, Sonipur, Imphal West, Bishnupur and Dimapur under the zone were provided with e – connectivity facility in Xth Plan. In XIth Plan, two more KVKs will be provided with this facility. E – connectivity training given to KVK staff

All 12 KVKs under ICAR Research Complex, Barapani are given Knowledge centres through NESAC, Shillong.

Training on Knowledge Portal for KVK staff was conducted at TNAU, Coimbatore

Created website for Zonal Coordinating Unit/ZPD & KVKs and online reporting was started to avoid time delay due to postal correspondence.

During Tenth Plan, 19 KVKs were provided with soil and water testing facilities. Six more KVKs will be given this facility in the Eleventh Plan.

Implementation of convergence for providing technological inputs to NREGS and SGSY by ICAR and KVKs

KVKs North Lakhimpur, Bongaigoan (Assam), Thoubal (Manipur), West Garo Hills (Meghalaya), Papumpare (Arunachal Pradesh) have been identified as pilot districts to implement convergence for providing technological inputs to NREGA and SGSY by ICAR and KVKs

Two KVKs Dimapur (Nagaland) and Senapati (Manipur) were provided with rain water harvesting structures. In the Eleventh Plan, Seven more KVKs will be provided with the rain waterharvesting structure

KVKs were provided with both technological as well as methodological backstopping through series of publications brought out by Zonal Project Directorate in collaboration with different host institutes.

 

The following are the list of publications:

Technology inventory for livestock and poultry production in North Eastern Region

Sustainable crop production for food sufficiency in NE India

Technologies for soil and soil fertility management of North Eastern Region

Extension and Training Methodology for KVK functionaries

Agricultural Technology Inventory for North Eastern Region

Training Needs and Methodologies for Agricultural Development in North Eastern Region

Concepts, Approaches and Methodologies for Technology Application and Transfer – A Resource Book for KVKs

Inventory of Agricultural Mechanization Technologies for North East India

Popularization of hybrid maize seed production through participation of KVKs has been taken up by ZPD for the first time in NE region in collaboration with Project Directorate on Maize Research, ICAR, New Delhi. A total of 30 KVKs are associated with popularization of QPM, Baby Corn cultivation (29 KVKs) and 14 KVKs in popularization of Hybrid maize seed production.

KVKs in NE region have documented farming systems in their respective districts and published a reference manual ‘District Database and Resource System on Agriculture and Applied Sectors’ as well as vision 2020 document for the particular district. For Example, KVK Papumpare is the first to publish the district database & resource support system document in the NE region and country

Eight KVKs of Nagaland has jointly brought out vision 2020 document for the state of Nagaland in collaboration with ZPD, Barapani which is first in the country

Two KVKs of Tripura, Seven KVKs of Mizoram and Three KVKs of Sikkim have already published the document and

Vision 2020 KVKs of Assam and Sikkim has been published

Utilisation of Funds (Rs.in lakh)

Year	Budget		Unspent	% of fund utilisation
	Sanctioned	Expenditure
2006-07	2625.49	2622.05	3.44	99.87%
2007-08	3000.00	2999.99	0.00016	100%
2008-09	3000.00	3000.00	-	100%
2009-10	4600.00	4600.00	-	100%

An amount of Rs. 5.91 crores unspent balance lying with the host institutes up to 2005-06 was adjusted. Thus, financial discipline was ensured.

Successful cases of convergence:

Maize production programme initiated with the help of Project Directorate of Maize Research, New Delhi. KVKs in NE Region are undertaking production / and popularization programme of QPM, Hybrid maize, baby corn etc.

Mithun Micro Chipping programme by KVK Papumpare through State Forest Department, Government of Arunachal Pradesh.

NREGS and KVKs South and West Sikkim towards revival of wasteland, large cardamom plantation, watershed management etc.

TNAU, NESAC in implementation of Agricultural Knowledge Portal and E-Connectivity programme.

True Potato Seed Production programme of KVK, West Tripura.

HRD programmes organized in collaboration with IGNOU, NFDC, Planning Commission, IIE, Project Directorate Maize, CTRI, TNAU, AAU, NFDB, etc.

Maize production programme initiated with the help of Project Directorate of Maize Research, New Delhi with 169 KVKs in the country for undertaking production / and popularization programme of QPM, Hybrid maize, baby corn etc.